Comida Corrida

CLIENT REQUEST:

Introducing a vibrant new food truck in Columbia, Missouri, specializing in authentic, handmade Mexican cuisine crafted from the freshest ingredients. This culinary gem goes beyond typical fast food, offering a gourmet experience where each dish is made from scratch, reflecting traditional recipes and flavors. With a diverse menu featuring a range of spice levels, from mild to blazing hot, there’s something for everyone—whether you're a spice enthusiast or prefer a more subtle kick. This food truck combines generous portions and reasonable prices with a festive atmosphere, inviting customers to indulge in gourmet Mexican fare on the go. The brightly painted truck not only catches the eye but also embodies the lively spirit of Mexican culture, creating an exciting dining experience that brings the flavors of Mexico right to the streets of Columbia. Prepare for a culinary journey that delights the senses and elevates street food to a whole new level!

WHAT I CREATED: 

As I designed the branding for Comida Corrida, I drew deep inspiration from Aztec imagery and culture, infusing the food truck with vibrant colors and patterns that reflect the rich heritage of Mexican cuisine. The exterior bursts with bold hues—deep reds, lush greens, and sunny yellows—each representing the warmth and liveliness of the culture. I wanted the design to be a visual feast that captures attention and invites people in, echoing the fresh, handmade nature of the dishes served inside.